Do You Know Where Your Food Comes From?
Consumers demand to know everything about the food they eat! In order to increase consumer confidence, both small town farmers and big food companies have adopted traceability practices.In a previous article, I explored how transparency in the supply chain as a result of Artificial Intelligence (AI) is beneficial to supply chain as a whole. This article will explore the use of Artificial Intelligence in agriculture traceability and the development of current and future technologies.Traceability is beneficial to the consumer, the company, and the farmer. It enhances visibility, improves operations, ensures compliance & safety, and links the farmer to the consumer. Businesses that practice traceability experience an increase in consumer confidence, improved business functions (such as accounting), a decrease in waste and fraud, and an increase in productivity.
The future of Artificial Intelligence means safer food with more traceability.
Agricultural robots (bots) are replacing mundane tasks and increasing productivity. These bots can weed out foreign plants and detect insects that could be detrimental to the crops’ health. As they pass through the fields, they analyze soil samples. The bot will alert the farmer if the levels are above or below the desired amount. With recent developments in Artificial Intelligence, drones with advanced imaging capabilities can see down into the soil as well as capture images of the crops. Artificial Intelligence processes these images using deep-learning and can predict the harvest date of the crops.Predictive analytics takes into account all of the information collected by the aggregate of bots running on NeuroChain’s framework. NeuroChain also takes into account exterior environmental factors such as weather patterns to predict the harvest date. This technology can also estimate how many crops will be available. The information is then shared with everyone in the supply chain. Businesses can use this information to ensure that the supply of food will be sufficient to meet the demand of the consumers. Any disruptions to the supply (i.e. drought, disease, etc.) can be caught well in advanced and distributers can prepare for such events.As the crop moves from the farm to the market, Artificial Intelligence allows each crop to be tracked. For select products, consumers already have the ability to scan the barcode and find out exactly where the product came from, when it was harvested, and when it arrived in the store. In the future, consumers will be able to scan any barcode and know that the food came from a trusted source.